The Flaws Of Attraction™

Debunking the myths of recruitment and retention.

Have you ever met a couple and wondered, "How in the world did you get together?!" Maybe there's a few people in your organization that you know should definitely not be there. How does this happen? Simple: there are fundamental flaws of attraction that we continue to engage in even though they aren't providing us with the best people or best relationships or best experience. Stop it!

Your job as a leader is NOT to create a great organization; it’s to continue the organization’s success and ensure that each year is better than the last. This session helps you attract the right people and creating lasting engagement so meetings are less boring, conversations are more meaningful, and goals are both relevant and achievable. In order to make recruitment and retention work, it needs to be a part of the organizational DNA and ingrained within the culture.

Recruitment and retention starts with you, but not you as the president or exec board or member. You are on a mission to do something great for your campus. Martin Luther King, Jr. didn’t pass out business cards that said “CEO of the Civil Rights Movement.” Leadership is about purpose, not your position. Anyone CAN do this, but you are INSPIRED to. We need everyone in your organization to be inspired, to be a part of the bigger picture, and to want to leave a lasting legacy. Don’t you want to know how to do it?


Participants will...

  • Engage The Right People. Define what's important in your ideal recruit and how to recruit for purpose, not just a position.

  • Create A Motivating & Meaningful Environment. Build a culture that helps members feel more alive, build great relationships, and initiate leadership opportunities.

  • Develop An Engagement System. Create a sense of community that will make recruitment and retention as easy as riding a bike.


AUDIENCE: Current Student Leaders; Staff; Clubs & Organizations
DATES: All Year Long! It's ALWAYS a good time for Leadership Development!
DURATION: 3-hour Stand-alone Event; Keynotes/Kick-offs for retreats/conferences: 60 minutes
VENUES: Auditorium, Theater, or multi-purpose room with stage and high-quality audio-visual setup and space for activities. No gymnasiums.


"We had our first LDP (Leadership Development Program) meeting. Roughly 85 people (up from 35)! We are really seeing true growth because now we are in the biggest room in the Student Center. We got the meaning of LDP across to the people. I just wanted to update you on everything since you helped empower us. There can never be enough thanks for how you guided our club!"

— Brian Guo, LDP President
The College of New Jersey